It is a web-based communication tool that enables internet users to COMMUNICATE with each other by creating and publishing content.
It is an online outlet that allows people to SHARE and consume information while engaging with one another.
The whole point of social media is to bring internet users together. Our need and longing to be CONNECTED is what drives us to use it in the first place.
It is a CONVENIENT platform to keep in touch with our loved ones and networks.
The “social” in social media refers to how individuals find a way to share and receive information from other people in the virtual world and INTERACT with them in real-time, no matter where they are.
It has the ability to multiply and EXPAND user following in a relatively short amount of time.
It enables us to REACH people we’ve never heard about and have no access to before heightened social media connectivity emerged.
It is a great way to get UPDATES from our family, friends, colleagues and people we idolize so that we have an idea what they are up to. No more FOMO!
It is a communication tool that can give us ACCESS to lots of information that’s why its importance and relevance in today’s society is unfathomable.