A lot of internet traffic comes from mobile devices and it’s not enough nowadays to only have a website that works well in desktop computers. Business owners have to take into consideration that it also has to work the same way with people’s smartphones and tablets.
Smartphone conversion rates are now higher compared to the average desktop conversion rates so it’s very important to build a website that will not only suit desktop devices but will also be compatible with as many mobile devices as much as possible. In order to do that, take into account these 5 tips when creating search engine-friendly mobile websites:
When it comes to a website’s loading time, time is of the essence. Online visitors don’t like to wait so if your site takes a while to load then they will obviously look for a faster-loading site. The thing is no matter how valuable and relevant your content is, if your site falls short on the loading speed then the hours it took to come up with it will be wasted.
Admit it, we have all experienced being annoyed by a pop-up at one point in our lives. The good news is that Google is now cracking down mobile pop-ups because they are focused on providing an overall better experience for mobile gadget users. If you’re on the same page as Google, it’s time to do your part as well by not patronizing the use of such.
Implementing a touch-friendly interface for your mobile website is also something to take into consideration because a lot of modern mobile devices nowadays utilize touch screens for interactivity. The mobile-first design that you should come up with should have a touchscreen navigation that would work best for fingers that are not too small or too big.
Keep in mind that the user interface you have to create is something that users can easily figure out. The buttons or whatever users have to click should be easily pressed and be big enough to be used without the use of a wireless mouse.
To enhance mobile experience, the meta descriptions of your site should be shorter. The gist should be there despite its briefness. It is very important to come up with concise meta descriptions without going overboard that includes target keywords for SEO. Remember that mobile descriptions are truncated more by Google so it’s always best to KISS – Keep It Short and Simple!
One of the best ways to optimize mobile design is to keep it simple. You don’t actually need to cram everything into your site to grab people’s attention. Having just the right amount of everything from content, colors, animation, layers and menu items will do. It’s possible to still hook people in without going overboard with its components.
Mobile devices nowadays are used worldwide and almost for the same reason as their desktop counterparts. As the need for mobile-first design is gaining popularity, so is the need to come up with mobile sites that are search engine-friendly.